Oregon Zoo Foundation
Gratitude Reports
Each year, Oregon Zoo Foundation publishes a report showcasing the Foundation’s work and use of funds.
Ocelot worked with the Oregon Zoo Foundation’s Communications team to design and produce the 2022 and 2023 Gratitude Reports. It was a challenge to weave together the Foundation’s conservation work at home and abroad, the impact on animals at the Oregon Zoo, and how the community benefits from this work. The story was told through photography, original illustrations, and infographics.
Project goals
Ocelot was a partner from the beginning conceptual stages through the final mailing process. Understanding of the client’s work gained through a longstanding design relationship, allowed full participation. Brainstorming content themes, determining story length, pacing, order, and how best to visually support each story while reinforcing how all the content was interconnected.
Options for print and mailing formats were researched and presented to the client, with budget in mind.
The design adhered to the Foundation’s branding guidelines were used, creating consistency with other print pieces produced throughout the year.
Design considerations
BRANDING
The Oregon Zoo Foundation is a separate entity from the Oregon Zoo, although they work closely and share nearly identical branding. The role and importance of the Foundation needed to be clearly defined for readers.
Both organization’s logos at the time of publication
The Reports
The 2022 cover shows the rainforest of Borneo above a baby orangutan at the Oregon Zoo.
The concept was the story of a fullday in Borneo alongside a day at the Zoo, and the connections between both places.
Infographic spreads show the statistics of a single day at the Oregon Zoo. This page also introduces the location of Sabah, with a photo of sunrise over the rainforest.
Simple maps were created, and placed in their respective story areasto give readers context for the locations described in the report.
Photos of elephants at the sanctuary in Borneo were shown side-by-side with photos of Samudra at the Oregon Zoo.
Photography was featured to show the beauty and power of the animals at the Oregon Zoo.
The 2021 cover features the lions rubbing heads, matching up well to the themes of Care and Connection. The photo is overlaid on an original drawing of a portion of the lion habitat.
“The pack impact” section features original illustrations alongside yearly statistics about the Oregon Zoo.
Original illustrations of bats were created for a sidebar, focusing on their physical features and unique abilities.
Graphs and tables were created in the brand style to show financial information.
Conclusion: Both reports were completed on time and at budget. Donors and board members gave a very positive response to both reports each year, and Ocelot is currently in conceptual stages with the client for the 2024 report.
To view the full Oregon Zoo Foundation Gratitude Reports in PDF format, please visit the links below:
Project Sample #2
Bradley Angle Brand Refresh + Impact Report
Project Sample #1
Klickitat River Interpretive Signs
Good design makes
a difference.
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You have an important story to tell.
Ocelot is your creative partner, helping you make meaningful connections with your audience. Working together, we leverage the power of design to create positive change.
Design is an incredibly powerful tool that can make all the difference in how you are perceived. Good design gets noticed. It motivates people to get involved, to learn more, to donate, to believe in a cause. I care about the people and organizations I work with, and seeing them succeed is the best part of my job.
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Adaptive Sports Northwest
Adventist Health Portland
Bradley Angle
Central Oregon LandWatch
Coalition of Oregon Land Trusts
Columbia Land Trust
Greenbelt Land Trust
Harper’s Playground
Hillsboro Medical Center
Kinship House
National Parks Conservation Association
Oregon Anesthesiology Group
OHSU
Oregon Parks and Recreation
Oregon Zoo Foundation
Raphael House
WorldOregon -
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503.880.6595
cassandra@ocelotcreative.com